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IMMORTAL is a Singapore-based branding consultancy with over 30 years of experience and award-winning designs across Asia.









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Impactful strategies for brand success

IMMORTAL is a Singapore-based branding consultancy with over 30 years of experience and award-winning designs across Asia.

Our programmes include brand auditing, strategy, concept, design, expression and management. We are PMC certified and provide solutions for the built environment, addressing environmental wayfinding and signage systems.

Image of The Apiary, Our brand identity design garnered a German Design Award and the Singapore Good Design Award, Singapore

The Apiary

Retail, F&B, Others
Image of AQUEEN Hotels, Aqueen Hotels aims to be the market leader in value accommodation for Singapore and the Asia Pacific, Singapore

AQUEEN Hotels

Hospitality
Image of BeyondX, Creation of an annual event showcasing technology developments for the built environment, Singapore

BeyondX

Others
Image of Charge+, A brandmark, kiosk design and website was designed for Charge+ as they herald a new era for sustainability in transportation, Singapore

Charge+

Others
Image of ChinaPlace, Enhancing connectivity for the China Square Precinct Master Plan, Singapore

ChinaPlace

Commercial, Retail
Image of Crystal Galleria, A refreshing retail concept makes its mark in the heart of Shanghai, China

Crystal Galleria

Commercial, Retail
Image of Curtin Singapore, Augmenting the campus experience, our placemaking and wayfinding system enables intuitive navigation. Its compact design also addressed the challenge of space constraint., Singapore

Curtin Singapore

Others
Image of FBN Commemorative Book, Winner of an SG Mark Award for publication design by the Design Singapore Business Chamber, Singapore

FBN Commemorative Book

Others
Image of Greyform, A brand to revolutionise Singapore's construction industry, Singapore

Greyform

Commercial, Others
Image of Guoco Tower, During the rebranding of Tanjong Pagar Centre to Guoco Tower, the wayfinding strategy was redesigned to be more user friendly and match its new premium lifestyle ambience, Singapore

Guoco Tower

Commercial
Image of ION Orchard, Wayfinding system for the Best Retail Development over 20,000sqm (MAPIC), Singapore

ION Orchard

Retail
Image of JW Marriott Hotel Singapore South Beach, IMMORTAL created a new wayfinding strategy that could match the demanding standards of this international luxury hotel chain, Singapore

JW Marriott Hotel Singapore South Beach

Hospitality
Image of Kasara, Luxury brand creation for an exclusive range of lakeview villas at Sentosa Cove, Singapore

Kasara

Residential, Others
Image of Katto, A brand identity was created for Katto, one adequately reflecting the vibrant and trendy ethos of the café, Singapore

Katto

Commercial, F&B
Image of Khatib Central / Chong Pang City Dementia-Friendly Wayfinding System, With emphasis on ageing in place, Chong Pang City and Khatib Central were imbued with a wayfinding system to assist the growing demographic of elderly residents, Singapore

Khatib Central / Chong Pang City Dementia-Friendly Wayfinding System

Residential, Others
Image of Manulife, IMMORTAL was tasked to provide a wayfinding strategy for this reputable financial solutions company, in tandem with a complete redesign of their workplace interiors, Singapore

Manulife

Commercial, Others
Image of Marina Bay Sands, Developing all F&B brands for the opening of Asia’s Best MICE Hotel (CEI Asia Industry Awards), Singapore

Marina Bay Sands

Hospitality, F&B
Image of Montigo Resorts, Brand creation for the Best Villa Development (Indonesia), South East Asia Property Awards / TripAdvisor Certificate of Excellence, Indonesia

Montigo Resorts

Hospitality
Image of New Tech Park / NTP+, Owned by Sabana REIT, New Tech Park, a 1980s commercial development, needed a refresh, Singapore

New Tech Park / NTP+

Commercial, Retail
Image of One°15, Branding the Best Asian Marina (Asia Boating Awards), Singapore

One°15

Hospitality
Image of Parkway Health, Rebranding the first private healthcare group in Singapore to attain Joint Commission International (JCI) accreditation, Singapore

Parkway Health

Healthcare
Image of PMID, Brand development for a Malaysia-based quality real estate developer, Malaysia

PMID

Commercial, Others
Image of PS Skin, Branding and packaging design for the winner of an SG Mark Award (Design Singapore Business Chamber), Singapore

PS Skin

Healthcare, Others
Image of QPQ Urban Market, A new brand engagement strategy was formulated for QPQ Urban Market, a contemporary transcultural destination brand targeted at young urbanites, China

QPQ Urban Market

Retail, Others
Image of Radia, A wayfinding strategy for Radia was created to guide footfall and imbue it with an element of energy and life, Malaysia

Radia

Residential, Retail
Image of South Beach, The creation of a brand identity for a premier mixed-use development which includes a JW Marriott Hotel at Beach Road, Singapore, surrounded by neighbouring shopping malls and a convention centre, Singapore

South Beach

Commercial, Hospitality, Residential, Retail
Image of Southern Marina, A comprehensive environmental wayfinding strategy and signage was required for Southern Marina, an integrated development in Nusajaya, Johor, Malaysia

Southern Marina

Residential, Retail
Image of Tcube, A new brandmark, wayfinding and placemaking strategy was developed for Tcube to reflect its ethos as a driver of digital innovation within the tourism industry, Singapore

Tcube

Commercial
Image of Toomato, Our holistic brand engagement strategy for Toomato highlights the freshness and authenticity of its Italian fare, Thailand

Toomato

Commercial, F&B
Image of WE Cinema, For a crucial rebranding of Eng Wah cinemas, a bold strategy was employed to allow the brand to connect with younger, tech-savvy millennials, Singapore

WE Cinema

Commercial, Retail, Others
Image of Printed Collateral Archive: 1990 >, Selected books and brochures, 1990 - 2010, Singapore

Printed Collateral Archive: 1990 >

Commercial, Healthcare, Hospitality, Residential, Retail, F&B, Others

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