Today’s 6- to 16-year-olds are growing up in a world markedly different from previous generations.
Alphas have grown up in a world of smartphones and touchscreens, social media, and video-on-demand. In fact, they have grown up in a world where everything is on demand, with information, entertainment, AND human contact literally at their fingertips. In the last installment, we addressed Gen Alpha’s influence on the hospitality industry, and now it is important to understand their influence on the retail landscape.