Marina Bay Sands

Hospitality, F&B

Developing all F&B brands for the opening of Asia’s Best MICE Hotel (CEI Asia Industry Awards)

Being one of Asia’s iconic developments, all brand touchpoints at Marina Bay Sands are designed to impart a sense of exclusiveness.

1. Fuse
2. Paiza
3. Rise
4. Sancy
5. Santi
6. SweetSpot
7. Tong Dim

Our brand strategy programme addressed the Sands’ luxury brand values in terms of positioning, market adaptation, target audience, place-making features and service quality.

IMMORTAL designed the Sands' Paiza Club for (high net worth) members following immersive research, while full-scale branding programmes were implemented for the resort's Food & Beverage offerings, which counts several premium and celebrity chef restaurants.