One°15

Branding, Wayfinding, Hospitality

Branding the Best Asian Marina in Asia Boating Awards

Image of One°15

Operated by SUTL, One°15 Marina Club occupies a prime waterfront location at Sentosa Cove, Singapore’s premier residential enclave. The One°15 name is derived from the marina’s nautical location. The visual identity graphic calls to mind sails while the blue colour palette syncs with the nautical theme.

Image of One°15
Image of One°15

A signature pattern was derived from ocean waves and the degree superscript symbol for various collateral.

Image of One°15
Image of One°15
Image of One°15
Image of One°15
Image of One°15
Image of One°15

The visual brand identity is echoed in the design of applications, staff uniforms, interior styling of the accommodations and in-room amenities.

Image of One°15
Image of One°15
Image of One°15