One°15

Hospitality

Branding the Best Asian Marina (Asia Boating Awards)

Operated by SUTL, One°15 Marina Club occupies a prime waterfront location at Sentosa Cove, Singapore’s premier residential enclave. The One°15 name is derived from the marina’s nautical location. The visual identity graphic calls to mind sails while the blue colour palette syncs with the nautical theme.

A signature pattern was derived from ocean waves and the degree superscript symbol for various collateral.

The visual brand identity is echoed in the design of applications, staff uniforms, interior styling of the accommodations and in-room amenities.