A design solution was needed to harmonise the look of all its initiatives. The refreshed identity uses icons of longevity – the crane, gingko leaf and bamboo – in branding each ancillary. Dynamism was injected using vibrant colours and modern illustrations, matching the Foundation’s progressive vision that “Longevity is Opportunity”.   

For Tsao's 20th anniversary, a commemorative book and brand video were created to espouse the history and brand essence of Tsao through the years.