AQUEEN Hotels

Branding, Print, Hospitality

Aqueen Hotels aims to be the market leader in value accommodation for Singapore and the Asia Pacific

Image of AQUEEN Hotels
Image of AQUEEN Hotels


The brand visual identity includes a star-inspired icon of five feathers. This is a symbol of hospitality.

Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels

Following a brand audit, a strategy report was articulated, along with the brand architecture and naming system.



A secondary graphics scheme was assembled, comprising motifs inspired by the star and feather graphics and colour scheme of purple and orange.

 

Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels

The brand identity is expressed on a selection of marketing collateral and in-room items, communicating a visually cohesive stay experience.  

Image of AQUEEN Hotels
Image of AQUEEN Hotels

Immortal also designed the identification signage for the Aqueen properties.

Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels
Image of AQUEEN Hotels