CT Corp Chairman Chairul Tanjung’s brief was to embed Asian sensibilities while delivering an unmatched luxury experience. As a flagship development for Bandung, the Trans announced the city’s world-class aspirations.
To signify opulence, gold tones were applied in a sophisticated brushed metallic finish for the Trans’ environmental wayfinding system, which incorporates a motif derived from traditional headpieces.
This brand visual identity is also evident on in-room ephemera, ensuring a seamless stay experience.
The adjoining retail podium, Trans Studio Mall, needed to convey a sense of welcome and wonder to draw visitors. In Indonesian culture, the appearance of a butterfly heralds the possibility of guests arriving.
As a symbol of welcome and being naturally beautiful, the butterfly makes a suitable visual motif. It is rendered in graphic form with bright, pop art colours for refreshing contemporary appeal.