The Trans

Hospitality, Retail

Bandung’s first 6-star hotel with MICE facilities

CT Corp Chairman Chairul Tanjung’s brief was to embed Asian sensibilities while delivering an unmatched luxury experience. As a flagship development for Bandung, the Trans announced the city’s world-class aspirations.  

Image of The Trans
Image of The Trans

To signify opulence, gold tones were applied in a sophisticated brushed metallic finish for the Trans’ environmental wayfinding system, which incorporates a motif derived from traditional headpieces.  

Image of The Trans
Image of The Trans

This brand visual identity is also evident on in-room ephemera, ensuring a seamless stay experience.  

Image of The Trans
Image of The Trans

The adjoining retail podium, Trans Studio Mall, needed to convey a sense of welcome and wonder to draw visitors. In Indonesian culture, the appearance of a butterfly heralds the possibility of guests arriving.   

Image of The Trans

As a symbol of welcome and being naturally beautiful, the butterfly makes a suitable visual motif. It is rendered in graphic form with bright, pop art colours for refreshing contemporary appeal.    

Image of The Trans
Image of The Trans