Charge+ is poised to become a leading Electric Vehicle (EV) charging solutions provider and plans to install 10,000 charging points across Singapore by 2030.

The brandmark incorporates the universal symbol for the “power” button on electronics within the letter C.

The plus symbol denotes the brand’s aim of adding value to the lives of consumers through its offerings.

The C+ icon can also be used independently offering more versatility to its application while still maintaining strong visibility.

The green shade was chosen for its strong association with the natural environment and highlights the brand’s commitment to sustainability.