The brief called for a system that is bold, clear, fresh, and creative. One challenge was to find a way to connect the existing heritage bungalows with the new tower, comprising of a Citadines Connect hotel and offices, uniting them with the same brand identity.

IMMORTAL developed designs that are distinct to each zone, yet mindful of the overall intention of Rochester Commons. In addition, the team also assisted with other signage designs to ensure a cohesive experience across the development.

The wayfinding solution employs a unified brand colour palette and iconography to direct users around the vicinity.  

To give it a distinguishable quality and as a sharp architectural contrast from the towering building, the entrance to the huddle of black-and-white bungalows is marked by a stylised signage that creates an exciting fusion of new and old.  

The individual bungalows have their own numbering style designed by the team while the tower sports façade signage for ease of identification.