Woffles Wu

Branding, Healthcare

One of Asia's top aesthetic surgeons, Dr Woffles Wu needs no introduction. The affable Dr Wu is frequently featured in the media. He achieved great renown by pioneering the Woffles Lift for facial rejuvenation.

IMMORTAL crafted a simple and timeless visual brand identity for Dr Wu's surgery and laser centre, comprising a logotype with sans serif font. 

Image of Woffles Wu

A dark purple corporate colour was selected to convey sincerity and dynamism, while applying a lowercase to the brand name moderates the sense of severity. 
The "w" is applied as a subtle watermark across brand applications.