Owned by two brothers, Gabriel and Mathieu, Katto is a cafe that features a selection of poké, or raw fish salads of Hawaiian origin that are fast gaining popularity as quick yet healthy all-in meals.
The name Katto was chosen as it refers to the cutting of the raw fish into cubes, which is a signature element of the dish. Colours reminiscent of salmon and tuna are shown in a box outline, which also sports a forward slash. The Katto brand name is rendered in block letters in a script, emphasizing the raw, unprocessed qualities of poké.
The brand identity was used as an inspiration for the contemporary interior design scheme, which features a custom-designed info-mural.