Guoco Tower

Commercial

During the rebranding of Tanjong Pagar Centre to Guoco Tower, the wayfinding strategy was redesigned to be more user friendly and match its new premium lifestyle ambience


Guoco Tower, Singapore’s tallest integrated development project, is built as a vertical city in Tanjong Pagar.

Comprising of commercial, residential, retail, hotel and urban park components, wayfinding signage was especially important to guide each user to their intended destination.

Existing signage, which includes directions to MRT stations and other places of accessibility were given a facelift. Some were updated while others were relocated and given new lighting.

Wayfinding in the parking area was improved with clear demarcations for season parking lots, loading bays and public parking making it easier to navigate through the basement.