Guoco Tower


During the rebranding of Tanjong Pagar Centre to Guoco Tower, the wayfinding strategy was redesigned to be more user friendly and match its new premium lifestyle ambience

Guoco Tower, Singapore’s tallest integrated development project, is built as a vertical city in Tanjong Pagar.

Comprising of commercial, residential, retail, hotel and urban park components, all in a multi-building configuration, wayfinding signage was especially important to efficiently guide users to their destinations.

Existing signage, which includes directions to MRT stations and other places of accessibility were given enhancements. Some were relocated while others were illuminated for a more pleasing aesthetic.

Wayfinding in the parking area was improved with clear demarcations for season parking lots, loading bays and public parking making it easier to navigate through the basement.