Greyform

Branding, Print, Commercial

A brand to revolutionise Singapore's construction industry

Image of Greyform

The efficiency of modular prefabrication is sweeping the construction industry. Echoing this process, IMMORTAL created a visual identity comprising a grid that sails upwards, evoking innovation and dynamism.

Image of Greyform
Image of Greyform
Image of Greyform

The brand is manifested on a series of marketing collateral and video that showcases prefabrication for construction.

Image of Greyform
Image of Greyform

WE Cinema

Branding, Commercial, Retail

For a crucial rebranding of Eng Wah cinemas, a bold strategy was employed to allow the brand to connect with younger, tech-savvy millennials

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