WE Cinema

Branding, Commercial, Retail

For a crucial rebranding of Eng Wah cinemas, a bold strategy was employed to allow the brand to connect with younger, tech-savvy millennials

Image of WE Cinema

 

Intensive workshops were held with the stakeholders to identify the appropriate visioning and positioning for the brand, a pioneer adopter of 4K Digital Cinema Technology.

 

 

Image of WE Cinema

IMMORTAL conceptualised a ‘flipping’ of the Eng Wah acronym so that the brand became “WE Cinemas”.

Image of WE Cinema
Image of WE Cinema

The visual brandmark was also evolved to be digital-friendly with a flipped ‘e’ in accordance with its new brand strategy.

Commercial Overview

Branding

IMMORTAL's designs empower and align brands with the aspirations of their customers, showcasing desired lifestyles or outcomes.

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