321 Clementi

Branding, Commercial, Retail

Creating a sneakaway neighbourhood destination

Image of 321 Clementi

Opened by entertainment firm Eng Wah, the modestly sized 321 Clementi taps into the most prominent gap in the mature neighbourhood – the lack of a cinema.

A second opportunity to capture the sports market is met by a gym anchor tenant with a rooftop swimming pool.

These offerings are further complemented by a selection of Food & Beverage outlets both unique and well known. With the focus on enhancing lifestyles, the brand personality was mapped to be dynamic, energetic, fun and engaging. 

Image of 321 Clementi