West Mall is a community destination that underwent a refurbishment exercise to include a sheltered piazza that connects the mall to the Bukit Batok MRT station.
IMMORTAL developed a comprehensive branding and wayfinding strategy that positions West Mall as a vibrant lifestyle hub, by fusing the letters “W” and “M” into a kinetic symbol, embodying energy and connectivity and is complemented with a vibrant colour palette.
The new logo reflects West Mall’s role as a welcoming meeting point, blending modern aesthetics with its purpose of bringing people together. Consistent application across digital platforms and the mobile app ensures the brand’s zesty spirit resonates at every touchpoint.
The wayfinding strategy employs bright colours and engaging graphics to make the navigational elements both functional and visually appealing.
