West Mall is a community destination that underwent a refurbishment exercise to include a sheltered piazza that connects the mall to the Bukit Batok MRT station.  

IMMORTAL developed a comprehensive branding and wayfinding strategy that positions West Mall as a vibrant lifestyle hub, by fusing the letters “W” and “M” into a kinetic symbol, embodying energy and connectivity and is complemented with a vibrant colour palette. 

The new logo reflects West Mall’s role as a welcoming meeting point, blending youthful appeal with its purpose of bringing families, friends, co-workers, and schoolmates together. Visual consistency across all digital platforms enables the brand’s zesty spirit to resonate at every touchpoint.

The wayfinding strategy employs bright colours and engaging graphics to make the navigational elements both functional and visually appealing.