IMMORTAL Singapore was engaged to refresh Tower View, the club’s quarterly member magazine, as an important brand touchpoint that upholds the sense of prestige associated with the club. 

Working closely with the management team, we refreshed the publication with a more refined visual expression that reflects the club’s standing and character. Photography, typography, colour and editorial composition come together in a magazine that feels considered and distinctive.

The refreshed Tower View presents a contemporary expression of the brand, retaining the familiarity valued by established members. More than a communication touchpoint, it extends the club’s brand experience through editorial expression.

As Tower Club looks to the future, Tower View reflects the balance between heritage and progress, preserving the club’s established identity while allowing its character and experiences to evolve.