QPQ Urban Market

Branding, Retail

A new brand engagement strategy was formulated for QPQ Urban Market, a contemporary transcultural destination brand targeted at young urbanites

Image of QPQ Urban Market
Image of QPQ Urban Market



Inspired by traditional farmers' markets, the establishment offers premium food and lifestyle experiences that deliver sensory pleasure through a curated retail experience.

Image of QPQ Urban Market

The QPQ brandmark encapsulates the modern and whimsical quality of the brand through its colourful and eclectic combination of alphabets.

Image of QPQ Urban Market
Image of QPQ Urban Market
Image of QPQ Urban Market
Image of QPQ Urban Market

Its range of secondary graphics includes the alphabets in varied forms of food and craft to illustrate the brand promise of 'Heartmade Goodness'.

Image of QPQ Urban Market