MOH Holdings is a holding company that owns Singapore’s public healthcare institutions, comprising clusters of hospitals, medical centres and the various subsidiaries that provide technological and infrastructural support to the public healthcare system.
The brand identity reflects its modernisation, strategic role and regulatory status as an internationally marketable entity.
The ‘O’ found in MOH is made up of two crescents in a circular formation. This is meant to portray the organisational approach and experience as comprehensive and all-encompassing, embracing multiple disciplines.
The logotype rests on a convex horizon, representational of the organisation’s ascendancy and its aspiration to become a leading provider of healthcare in the international arena.