Marina One B2 UPN

Wayfinding, Commercial

Marina One is an award-winning integrated development located at the Marina Bay financial district. The unique form of the building caught the attention of the producers of sci-fi TV series Westworld, and selected scenes were shot on location.

Image of Marina One B2 UPN

In the basement of Marina One lies The Heart, a retail podium with lifestyle and dining outlets. This space comprises four zones - East, West, Park and Garden - denoted in distinct colours. This allows visitors to orientate and navigate the area with ease. 

Image of Marina One B2 UPN
Image of Marina One B2 UPN
Image of Marina One B2 UPN

A series of wall treatments were introduced as placemaking features while aluminium panels bearing the logos of the retail outlets lets visitors view all the options available within the podium.  

Image of Marina One B2 UPN

The wayfinding system not only helps visitors navigate within Marina One but also attracts visitors from neighbouring buildings to the retail podium. To achieve this, outlet signs were prominently displayed at street level to entice pedestrians into Marina One. Signage is also placed at all escalators to draw visitors into The Heart. 

Image of Marina One B2 UPN
Image of Marina One B2 UPN
Image of Marina One B2 UPN
Image of Marina One B2 UPN
Image of Marina One B2 UPN
Image of Marina One B2 UPN