IMMORTAL led the wayfinding strategy for Singapore Airlines’ refreshed First Class SilverKris Lounge at Changi Airport Terminal 2, using clear zoning and signage to intuitively guides guests through the lounge.
The arrival sequence is defined by a 20-metre Batik Wall featuring 97 laser-cut plexiglass flowers inspired by SIA’s batik motif. A gentle lighting rhythm animates the artwork, creating a memorable landmark that guides guests into the lounge.
Inside, batik motifs appear in refined expressions — etched canopies, wrapped alcoves and patterned surfaces — adding depth and visual coherence while maintaining the lounge’s elegant First Class atmosphere.
We designed a suite of premium signage and pictograms that support easy movement through the lounge. Each element is understated, precise and aligned with the interior architecture, ensuring guidance never disrupts the calm environment.
In the Playroom, we introduced a cheerful environment centred on Singapore Airlines’ “Beary” character. Vibrant graphics and tactile play features create a safe, engaging space that sparks imagination and comfort for families.
From the entrance bridge to the Playroom, IMMORTAL’s work unifies storytelling, clarity and warmth — enriching the First-Class experience through thoughtful design.
