Crystal Galleria

Commercial, Retail

A refreshing retail concept makes its mark in the heart of Shanghai

Crystal Galleria offers an array of vibrant retail experiences. Inspired by the prismatic effects of a kaleidoscope, the brandmark reflects the multi-faceted attractions within this retail development, while the striking colours capture its dynamism.

The brandmark lends itself to eye-catching visual graphics that have been translated throughout the mall into wayfinding icons and place-making features.

The launch of the mall called for the design of façade banners and marketing collateral.