Opened by entertainment firm Eng Wah, the modestly sized 321 Clementi taps into the most prominent gap in the mature neighbourhood - the lack of a cinema. A second opportunity to capture the sports market is met by a gym anchor tenant with a rooftop swimming pool. These offeriengs are further complemented by a selection of Food & Beverage outlets both unique and well known.
With the focus on enhancing lifestyles, the brand personality was mapped to be dynamic, energetic, fun and engaging. A vibrant colour scheme was paired with the numbers "321" to create a sense of variety and youthfulness.