Radia at Bukit Jelutong is a mixed development comprising residential, retail and commercial elements.

Visual graphics of undulating lines were derived from the development’s curved radial form and depictions of energy flows.

These elements were applied to the environmental wayfinding system with colour-coded signage differentiating each typology.

The stainless-steel cladding of the signage was curved to impart a smooth-flowing experience, while concealed lighting subtly highlights the visual graphic.