First private healthcare group in Singapore to attain Joint Commission International (JCI) accreditation.

For over 20 years, the Parkway Holdings Board has grown in scale and reputation as providers of high quality healthcare services. A definitive master brand was required to unify the identities of its hospitals and all healthcare facilities, both local and regional.

Through extensive consultations to develop and synthesize an intuitive new brand for easy recognition, Immortal crafted the master brand and its brand architecture, unifying all functions and disciplines of ParkwayHealth.

A member of ONG&ONG Group