QPQ The Urban Market

Shanghai· China

QPQ The Urban Market promises a fresh and vibrant spin on the concept of a marketplace. its tagline "Heartmade Goodness" captures the essence of a themed retial experience of specially curated produts, services and ambience.

An in-depth market research, ideation and naming session were conducted to create a unique market positioning forthe new brand that is relevant and attractive to urbanite lifestyle trends.

The colourful brandmark whose alphabets 'QPQ' are morphed into various objects servers as eye-catching environmental graphics to further strengthen the visual identity of the brand.

A member of ONG&ONG Group