Marina Bay Sands

Singapore

Being one of Asia's iconic developments, all brand touchpoints at Marina Bay Sands are designed to impart a sense of exclusiveness. The integrated resort is a key asset of parent company Las Vegas Sands' global growth strategy, and its single largest investment outside the USA.

The stay experience for Sands' Paiza Club (high net worth) members was augmented following immersive research, while full-scale branding programmes were implemented for the resort's Food & Beverage offereings, which counts several premium and celebrity chef restaurants.

These programmes addressed the Sand's luxury brand values in terms of positioning, market adaptation, target audience, place-making features and service quality.

A member of ONG&ONG Group