Crystal Galleria

Branding, Wayfinding, Retail

A refreshing retail concept makes its mark in the heart of Shanghai

Image of Crystal Galleria

Crystal Galleria offers an array of vibrant retail experiences. Inspired by the prismatic effects of a kaleidoscope, the brandmark reflects the multi-faceted attractions within this retail development, while the striking colours capture its dynamism.

Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria

The brandmark lends itself to eye-catching visual graphics that have been translated throughout the mall into wayfinding icons and place-making features.


Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria

The launch of the mall called for the design of façade banners and marketing collateral.

Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria
Image of Crystal Galleria