Aqueen Hotels

Singapore

Aqueen Hotels aim to be hte market leader in value accomodation in Singapore and the region.

The visual Brand identity depicts a star-inspired icon formed by five feathers. The star symbol is synonymous with hospitality and doubles as a versatile graphic device for all the brand's touchpoints.

A series of commuications collateral, in-room ephemera and a wayfinding system was designed as part of the Aqueen brand programme.

A member of ONG&ONG Group